The Times says at least 19 newsletters of the Times’ roughly 50 newsletters will be available only to subscribers. (One of the subscriber-only emails being highlighted, by Paul Krugman, began as a free Substack before being brought into the Times fold and Substack has repeatedly tried to poach top Times writers and columnists with advances “well above” their Times salaries.) The three kinds of newsletters at the Times Managers asked news and opinion staffers to get approval for any newsletter (paid or free) in a memo that called platforms like Substack and Twitter’s Revue “direct competitors” earlier this year. There have been signs of a new focus on newsletters at the Times for a while now. A new slate of newsletters, also announced Wednesday, will launch as subscriber exclusives they include new newsletters from linguist John McWhorter, sociologist and essayist Tressie McMillan Cottom, Anglican priest Tish Harrison Warren, longtime economics writer Peter Coy, and New York Times Magazine critic Jay Caspian Kang.Īpril 30, 2020Notably, the subscriber-only list does not include the Breaking News email or the business-focused DealBook or the uber popular daily newsletter, The Morning, which has a whopping 17 million subscribers. The existing newsletters going subscriber-only include Well, Watching, Parenting, Smarter Living, At Home and Away, On Politics, On Tech With Shira Ovide, On Soccer with Rory Smith, and those from columnists Jamelle Bouie, Paul Krugman, and Frank Bruni. “When we look at the intersection between our subscription model and newsletters, newsletters are already really important,” she said. “We see that almost half of subscribers open a newsletter in a given week, and people who do receive newsletters are far more likely to pay and to stay.” Which newsletters will be exclusive to subscribers? Alex Hardiman, chief product officer at the Times, described introducing subscriber-only newsletters as “both a retention play and a conversion play.” Facebook has not said when or what it will charge creators in the future.īulletin articles and podcasts will initially be available on individual creator publication pages, across the Facebook News Feed and within the News tab section of Facebook.August 4, 2021The news org recently passed the 8 million subscription mark and, as executives have emphasized each and every quarter, the number paying for The New York Times is still a fraction of the 100 million people who have registered with their email at. Substack takes 10 percent and Revue takes 5 percent. Twitter, too, sees opportunity in newsletters and bought Revue in January.įacebook is courting writers by not taking a cut of any subscription fees at launch, the company said. Zuckerberg ordered lieutenants to look into building a competing product earlier this year, The Times has reported. Zuckerberg has long said that Facebook is for “giving everyone a voice,” and he has closely watched the rise of upstarts like Substack, which gives individuals the tools and payments infrastructure to build and grow their own followings through email newsletters.Īfter monitoring Substack’s growth and progress, Mr. Mainstream publishers like The Washington Post, The Wall Street Journal and The New York Times are also experimenting with newsletter products to attract and retain readers. Though newsletters are not new, the recent growth of newsletter-focused start-ups like Substack and Revue has renewed interest in the form. The new service is part of a newsletter revival across the media industry. Zuckerberg said he also wants Bulletin to be a place for journalists to promote their podcasts and audio projects, ideally using Facebook’s recently introduced audio tools. Those who are part of Bulletin can share their writing over email to subscribers, using the vast reach of Facebook’s platform to build their personal followings. “More and more independent writers are discovering ways to use their voice and make money through other avenues, similar to the ones we’re introducing here.” “The goal here is to support millions of people doing creative work,” Mark Zuckerberg, the chief executive of Facebook, said in a conference call with reporters. Facebook plans to expand the program and partner with more writers over time, including those who focus on local news. The writers include the New Yorker writer Malcolm Gladwell, the author Mitch Albom, and the organizational psychologist Adam Grant. To jump-start the service, called Bulletin, Facebook spent months recruiting dozens of writers across different categories - including sports, entertainment, science and health - paying them upfront to bring their readers to Facebook’s platform. Facebook debuted a newsletter subscription service on Tuesday, an attempt to court influential writers to its platform as more creators branch out from traditional publications and go independent.
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